Beyond doubt it is a brilliant and unique advertising for self promotion by Lowe in Middle East and North Africa. However, creative minds have questioned the length of the copy and expressed their apprehensions that most of the people will not read the copy which is in story format. Besides, the concept and presentation of the ad is simply comprehensibly artistic.
The widespread text used in the ad is all about a story telling how creativity changed the perception of the people. The presentation has provided a fresh look to the ad and particularly keeping the background black which gives impression of a hijab is of course a nice idea.
The text and the way of presentation reflect that it is a culminating point of classical English style of writing and the Arabic tradition.
Via Ads of the World
