Sisley is already famous for making racy advertisements to promote its brand image. However, this print advertisement for the brand seems to have traveled some extra length as it has portrayed questionable image of women. As a matter of fact, the campaign has attempted to show their product or cloths addictive as drugs. The advertisement has shown women indulged in the act of snorting cocaine and the dress has been arranged to appear as the drug. The advertisement is also showing some real cocaine kept on a credit card. The ‘fashion’ has been depicted as a pile of cocaine shaped like a slinky white dress. However, being that it’s ‘fashion,’ the advertisement is not actually supposed to make any sense.
The presentation of the campaign has surely compelled some people to raise question over the idea of depicting women snorting symbolic cocaine. The addictiveness aspect could have been shown in some other way rather almost explicitly showing women taking cocaine. The spelling of the word,’fashion’, has been printed wrong on the advertisements as well. The campaign was developed by Zoo Advertising, Shanghai, China.
Via Style Dash
