Skoda has recently launched this fabulous television advertisement to promote its Fabia Marque. The advertisement aims to position the new Fabia as a vehicle that is full of everyone’s favorite things. Therefore, the advertisement trying to establish that the car has incorporated everything that different persons want in their cars. The advertisement is showing a team of bakers making a giant, car-shaped cake. The finished creation is a completely edible vehicle down to the last detail; even the cake-moulded engine is filled with golden syrup instead of oil.
The presentation of the advertisement is evidently tempting and people would find it interesting too. Despite being indicative in nature the advertisement has clearly displayed the product benefit in an effective manner. The punch line of the advertisement reads, ‘The new Fabia. Full of lovely stuff’. The advertisement was created by Fallon.
Via: Advertolog
