All you smokers - sit up and take note! The ashtray that you are dumping all your cigarette stubs into actually reflects the sorry state of your abused lungs. Breathing bags filled with fag butts is not a pleasing visual at all. However, it is all you need to communicate a very disturbing message - smoking kills! Saatchi & Saatchi has been deservingly successful in its thought-provoking visual designed for QUIT. If images of men with pocked eyes and jutting bones haven’t motivated you enough to give up the addiction, take a passing glance at this one. Reality does hit hard!

Via:Saatchi235624