This is an innovative print advertisement campaign launched by SoBe Arush Energy Drink to promote its product. The campaign is apparently showing how this drink instills energy into people just as energy batteries. The campaign is showing the energy drink as energy batteries in order to emphasize as energy batteries boosts life in an electronic gadget the same the product does with human beings. The campaign also indicates towards the essentialness of the drink to remain energetic.
The presentation of the campaign is unquestionably impressive and photogenic. Impeccable photography with a great execution of the idea has helped this campaign to become extremely effective in conveying its message across. Apart from great re-touching work the art direction of the campaign has made the advertisement almost self expressive. The need of a copy for the campaign was not considered following expressive presentation. The campaign was created by BBDO, Toronto, Canada.
Via: Ads of the World
