The much celebrated latest advertisement of Sony Bravia has recently come under fierce criticism. Recently the advertising watchdog received complaints regarding the ad alleging the advertisement is quite disturbing on the ground that it reminds September 11 attacks.
On the other side clarification from the advertisement agency responsible for the ad, Fallon, in its clarification has stated that the ad was shot under safe condition, which was empty for due demolition. Therefore the clarification does not address the core of the complaints.
However, there are strong speculations that the complaints which raised concern to the use of images of exploding buildings in the post 9/11 ‘climate of terror’, may pushed the ad for formal investigation by the ASA.
