Sony rolled out this print advertisement in Brazil to promote the latest variation of its camera, Cyber Shot DSC-H1. The advertisement is putting focus on the power of its optical and digital zoom that enhances the quality of photographs and helps to define smaller details in it. The advertisement is showing a middle page of magazine or a notebook where staple of the upper half is showing the actual size of the staple while the lower side of staple with improved clarity is depicting that this is how the photograph will appear if shot by Cyber Shot.
The advertisement clearly shows the clear difference between the real staple and when it was shot by the Sony, thereby bringing the product benefit at the center of the advertisement. Evidently, the presentation of the ad is impressive and lucid that conveys its message convincingly. The text of the ad reads, ‘Now with 12x optical zoom and 24x digital zoom. Much more quality for small details’. The campaign was created by Dentsu, Sao Paulo, Brazil.
Via: Ads of the World
