This is a unique and interesting way to advertise STIHL’s products such as cut off machines and saw chains. The idea is to convey that while clearing woods or bushes around home one may come across an old article that he or she had lost long time back. The ad campaign has altogether taken an indicative approach to promote its products. However, the presentation of the ad could have a bit better if the lost articles have not been depicted with more clarity.

The idea of the campaign is considerably good however there were rooms for improvement in its execution. The copy of the ad reads, ‘Bring back memories STIHL’. The campaign was created by Publicis Conseil, France.

Via Frederick Samuel49349