This is not astonishing, that 75 of the most popular 100 searches in February involved trade marked brand names. But what is worrisome for most of the brand owners and managers is, a brand name specific search on the search engine does not necessarily land up at the brand’s website itself, rather they are diverted to competitor’s site, affiliates and other miscellaneous shopping sites.
Queries related to brand names have increased by 17% than last year. For the report Hirwise has analyzed 30 user’s search behavior for 30 primary brand names across verticals like, travel, business, finance, retail etc.
The study suggests that it’s now time brand managers keep a good vigil on the changing brand related search term phenomenon and chalk out their paid search and affiliate marketing effort accordingly.
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