The manliest drink ever? Well, the question would have been relevant if the premise had been set in the 1970s. For one, men today do not cut firewood for their own homes (except in the countryside)or for that matter, hook large fish to cook at their fireplace. Or, perhaps, the admakers would have been better served if the billboards found their way outside cities, closer to the ‘real men’. If the super charged soda helped me meet my sales targets, it certainly is ‘the manliest drink ever’. If it ain’t, mediocrity has reared its head again!

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