After Elizabeth Hurley the Superman got milk (where the handsome is sporting milk mustache, aha aha) ad is featuring Brandon Routh. The big screen’s new man of steel, Brandon Routh is also wearing the custom red, blue and gold superman jersey here. The ad copy reads,

Super. That’s how milk makes you feel. The calcium helps bones grow strong, so even if you’re not from Krypton you can have bones of steel.

This is scheduled to be debuted on the May issue of Blender. But aren’t we actually bombarded with got milk ad? But Superman loves it and all the creative marketing guys who are responsible for this movie tie-in (Superman Returns out on theatre on June 30) will certainly love the attention the movie will be attaining via this got milk campaign.



Got milk = bones of steel. Moral of the story.



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