This somewhat perplexing print advertisement launched by Tabasco sauce, which is famous for being hot and spicy. The campaign has attempted to highlight this very aspect of the sauce. However, the presentation of the advertisement is not that explicit as it should be for a normal consumer. The advertisement is showing corn being turned into popcorn by coming into contact with the sauce, emphasizing its hot and spicy nature.
Moreover, the advertisement outlines a perfect and an appropriate exaggeration of the core idea. Though the idea working behind the advertisement was considerably good, it struggled a bit in its execution to become more easy going for a normal person.
In addition to it, the advertisement has not used any text to support the idea on the pretext that presentation of the advertisement is impeccable.
Via Coolzor
