Visuals of heaven and the foreboding staircase leading up to it are always thought-provoking. The makers of the Becel (margarine manufacturer) staircase promotion have leveraged this potential in the most innovative manner possible. We aren’t sure where this elevator is located, but we can say for sure the audience is in the bag. Guerilla marketing has been the flavor of the season, and it has worked this time, too.

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