This is an innovative ambient advertising effort from Bayclin Pemutih-Desinfektan (Bleach-Disinfectant), with the creative support of DraftFCB.

In order to project the product’s stain removing power, They add post-it with all stains text-such as ketchup, soy sauce, chili sauce, ink, oil, mud, chocolate etc-at a white t-shirt and put it in some cloth-stores so the visitors can take out the post-it as much as they like. Below the t-shirt, they put “a brand tag” with a line says: “Bayclin. Remove any kind of stains easily.

The visitors were curious with every word in the post-it and apparently every visitor takes out more than one post-it. In less than an hour, all the post-it are taken out by the visitors.

Via: Direct daily497111