Next time you see a bloke or a babe with a weird tattoo again, think about it, because the idea of the tattoo might have been to confuse you and keep you wondering while the tattoo bearer would smirk contemptuously. TattooYes Studio sought the help of Rai studio to get themselves an ad campaign, a Hendrix on a muscled man, a fiery text near a woman’s panties, and a barcode at the butt saying ‘made in Brazil’. Rai communication got it right when they created these posters to suggest tattoos don’t have to be decipherable but can be used to confuse the masses. Like their tagline says, meanings abound, and you can perpetuate them.

Via: AdsOfTheWorld279135