This is an interesting print advertisement campaign for Tesa to promote its anti-insect net for doors and windows. The campaign aims at establishing that these nets are appropriately designed to stop insects from entering house keeping in view their sizes with reference of the sizes of nets. The campaign is showing huge insects, in larger than house image, hovering around house, in order to portray that they will not be able to surpass the net to enter.
The basic approach of the campaign is indicative and by showing huge insects it is able to focus on the specialty of the net and conveys that they will not be fit into the net so they could enter a house. The art direction has done a remarkable job in the campaign along with fantastic display of retouching. The copy of the advertisement reads, ‘If they don’t fit, they don’t enter’. The campaign was developed by TBWA/ Frederick, Chile.
Via Ad Hunt
