Easter is traditionally the worst time of year for road accidents in New Zealand. The reason is the holiday rush combined with the first heavy rain after summer. PAPAKURA & FRANKLIN DISTRICT COUNCIL decided to give some safe-driving lessons to the kiwis through some attractive-turned-scary roadside billboards.
Auckland ad agency Colenso BBDO created three roadside billboards in the area featuring attractive-looking youngsters. But, when rain comes everything changes.
The posters were up for almost 3 weeks before the rains came. When rain comes they bleed. And when the sun shines they return to beautiful portraits to remind people to “drive to the conditions’’
Credits:
Design/Advertising Agency: COLENSO BBDO Auckland, NEW ZEALAND
Executive Creative Director: Nick Worthington
Copywriter : Nick Worthington
Art Director : Emmanuel Bougneres
Account Director : Scott Coldham
Account Manager : Janelle Van Wonderen
Producer : Paul Courtney
Production Company : Greg Skinner
Photographer : Steven Boniface
