Who shot J.R.?
Who shot Sulim Yamadeyev?
Who shot Joao Vieira?
Once, The Economist mercilessly shot these questions at our blissfully unaware ignorance.
Now, it is again targeting us with another clever concept. In this billboard, it features five different electric sockets: types I, B, D, F and G. The Economist is presented as the fits-all gadget.
This concept is highly suitable for a brand like The Economist, which mainly targets the well-educated section of the society. But, people need more time to grasp the idea, and we can not say for sure that they will get enough time to watch a billboard. In short, this billboard is for people who watch longer.
Credits
Agency: BBDO New York
Chief creative officers; David Lubars and Bill Bruce
Senior creative director: Kara Goodrich
Senior creative director/copywriter: Pierre Lipton
Senior creative director/art director: James Clunie
Illustrator: Nick Dewar.
Via: Inspiration Room
