Library. A girl is pretending to search for her lost mobile phone, in a sensuous way. She needs the man’s smell phone to find out hers. She makes a call from his cell phone, oh; hers was in her pocket! She hands over the phone to the man who gazes at the number. As he watches her in joy, she gestures gracefully -‘call me’
Man comes to the deli counter. The girl gets a whiff of the body spray. She artfully writes her phone number with tomato sauce while sensuously watching the puzzled guy. After handing over the spicy number, she gestures (what an expression)- ‘call me’
A Girl stops her car at the traffic lights. Suddenly she gets the whiff of the enticing body spray and looks at the bike rider. The ‘clever girl’ writes her number on the car glass and gestures- ‘call me’
This is Indonesian Axe effect. Unilever’s deodorant brand, Axe, has come up with a campaign named ‘call me’ to promote the launch of its improved Pulse body spray for men. The campaign shows Indonesian women, attracted to the men who spray on the deodorant, giving their phone numbers to them.
Via: brand republic
