I call this the magic of advertising. The new HP TouchSmart PC ad created by Goodby Silverstein & Partners is a piece that qualifies to become visual magic. Instead of emphasizing the technicalities of the product, the ad makers have unleashed the creative genius instead to an illusory world where magic works with the touch of the finger. Sound and visuals have been used in an appealing manner to explain the magic of the touchscreen PC.

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