The Red Power: Citius, Altius, Fortius!
Red is the color of the dragon. And, red represents passion and the fire within; the flaming desire to outrun, outsmart and leave the rest of the world behind. And Leo Burnett has used the power of red to stunning effect. A creative designed for the Beijing Olympics, Red Power is a visual extravaganza, a masterpiece from the world of design and special effects. The religion of competition binds the world together and at the same time, sets up an arena for them to lock horns. Sparks are, therefore, guaranteed!
Via:Livegrids
(1) Comments Add your Comment
These ads are great!! Lovely, lovely! They’re action-packed as the campaign surely wanted to be. Long live to Leo Burnett! (May I add that I was once a Creative Director for this ad agency, hehe..)
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