Ad mediums have gone the ingenious way these days. While a major chunk of the advertising budget is still allocated for conventional mediums such as TV, Print, etc, firms have begun to experiment with cost-effective (or zero expenditure!) alternatives as well. As in the case of this mobile ice-cream joint, the promotion is executed through simple textual ads painted on the vehicle. Unexplored though it may be, one feels such mediums will have a huge role to play in advertising initiatives in the years to come. It is heartening to note that creativity is not restricted to the ad copy alone.

Via:Psfk274022