Sports have always had their share of passionate fans who would back their team to the hilt in different ways. Adidas have been involved in a very emotional bond with the New Zealand all blacks rugby team. They have in the past run campaigns like ‘Bonded by Blood’ and ‘Of the Earth’ and in continuation of the same, they have launched the ‘Not a Jersey’ campaign. Fans can send in their names and posts to Adidas and all their names will be imprinted on to the shirt to be worn by All Blacks captain Richie McCaw. Its a great campaign by Adidas for the fans to show their love for their beloved team.

Via:Brainstorm9278946