THQ and Double Fusion to integrate in-game advertising
Krish | Mar 8 2006





Good times rolling for Double Fusion. It’s only the other day Double Fusion clinched a deal with Midway games. And now THQ Inc., the top ten video game publisher which already has a pact with Massive Inc. another in-game ad network, brings in Double Fusion as its second partner and cut a deal to create a multi title relationship. Double Fusion, renowned name in in-game advertising industry will act as a broker ad placement house for three upcoming yet-to-disclose THQ title.



Double Fusion’s technology offers advertisers measurable rich-media campaigns. It helps game publishers to increase their per-title revenues.



Via [Shacknews]

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