Now here is a campaign which will send your pulse racing. Men’s underwear being modeled by women.

Most men would comment ‘not my thing’ and walk away but honestly, doesn’t it add that element of ooh la la?

Their punch line says it all - ‘Men don’t want to look at naked men’. I for one most definitely agree.

Advertising Agency: &Co, Denmark

Check out more posters in the gallery below:

JBS Mens Underwear Picture Gallery

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