Cable TNT is all geared up for the National Basketball Association Al Star Game. Its latest multimedia campaign includes cable television, outdoor and events, national print publications, radio spots, movie trailers and hold your breadth, hubcaps of taxis in the Houston area. Now, isn’t that truly creative. Mobile brand image moving in all corners of city via hubcaps. So, even you have a remote control in your hand in your sofa set you no longer can escape it out there. But the story is not yet that sad for you (if you really hate to see images here, there, everywhere) as only 75 taxis have been earmarked for the purpose.
If you wonder how technically they are going to do that,
The ad exposures will be weighted, literally, to make sure they remain in the locked and upright position. Wheels go round, but the ad message doesn’t, affixed to the patented nonrotating hub cap employed by Big Wheel and Adfleet
[Read]
