Equating cars with life can sound like a paradox for some. Not for auto buffs, though. Toyota has done extremely well in capturing this innvervation and reproducing it on print with the help of Saatchi & Saatchi, France. The imagery used to communicate the ‘life in a Toyota Corolla’ deserves a special mention. Whether it is the rear-view mirror swapping roles with a boxing glove or a table fan serving as the wheel spokes, the attention to detail and execution is laudable. Toyota has always taken the cake for ingenuity in ads and it doesnt disappoint this time, either!

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