Celebrity track sprinter from Britain, Victoria Pendleton will appear in an advertising campaign for Oakley Women’s brand in 2008. The advertising campaign is called ‘Uniquely.’ The Oakley advert which will feature new styles of women fashion will be unveiled during Beijing Olympics in February 2008.
It will also include celebrity names like golfer Nikki Garrett, surfer Sage Erickson, triathlete Emma Snowsill and mountain bike rider Katerina Nash.
So, by the time people will be keen to look cool by the poolside for the coming summer and will ensure that their fashion sense creates right sorts of buzz, Oakley will able to position its latest offerings successfully.
Oakley ad after the jump
Since 1975, Oakley means style. Legends like Tour de France winner Lance Armstrong and British Open Golf Champion David Duval have established the brand in a bracket where it is now today. Now its time for the Olympic gold medal hopefuls like Victoria Pendleton to reinforcing the bequest amongst modern day consumers.
