Virgin Mobile had launched this interesting and extremely innovative ambient advertisement campaign in Australia to add more subscribers by announcing exciting plans. Through this campaign Virgin Mobile envisaged to involve maximum numbers of people in its exciting new latest offer. To execute the idea they first launched extremely boring television commercial to enrage viewers and compel them to visit its website where they could vote on how to make the ad exciting as the offer.
Consequently, with the help of viewers’ participation a new and improved advertisement was created which was in accordance with what consumers had chosen. In addition, new print and in-house posters were also created according to the views of viewers. It was informed that the campaign had generated 60,000 new pre-paid customers.
The campaign was no doubt outstanding in its effort to launch a campaign that could attract viewers to participate in. The campaign was created by Host, Sydney, Australia / The Glue Society, Sydney, Australia.
Via Ads of the World
