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Vitaplex, a health supplement in Australia, had launched this amusing poster advertisement campaign to promote its product in an interesting manner. The campaign is based on the well known motivational posters. The advertisements are showing few motivational posters whose message was humorously modified to match the products. The campaign has chosen a very light approach to underscore the product benefit. The Vitaplex brand is owned by Carlson Health, and is associated with the tag line, ‘Feel The Difference.’
The presentation of the advertisements is actually fascinating that conveys its message with utmost ease. The idea of the campaign is also remarkable as it uses an altogether different technique to market medicines. However, quotes such as ‘GOALS Are hard to achieve if you can’t remember them’ and ‘DREAMS Are difficult to come by if you can’t fall asleep’ are actually sidesplitting and effective. The campaign was created by Three Drunk Monkeys, Sydney, Australia.
Via Duncan’s Print
