Whenever Vodafone advertises, it always emerges with a new concept. Here, Vodafone New Zealand is raising awareness about text bullying through this campaign.

This print advertising campaign, developed by Colenso BBDO aims at teenagers and parents, in partnership with NetSafe, the Police, and Telecom. The campaign features unhappy teenagers whose faces appear as sad Colenso BBDO, Auckland

Executive creative director; Nick Worthington

Copywriter; Mick Stalker

Art director; Sarah Longworth

Account manager: James McHoull

Photographer; John McDermott

Producer: Kate Wright.

Via: inspiration room

497382