In Germany, Volkswagen decided to launch a campaign to remind people to purchase only genuine parts of the car and at the same time the firm sought to generate business leads as well. The advertisers decided to communicate its message, ‘Better choose genuine parts. So your Volkswagen will stay a Volkswagen’ via SMS. The message also enabled people to download the cuckoo-clock ringtone Via SMS. In addition, this file also contained a small program, which suddenly changed the phone’s set up to a foreign language and finally deliver the message with restoring the original set up of phone.
The advertisers informed that the idea clicked and many people responded to the campaign. According to them the ringtone was downloaded about 78,000 times, generated many new sales leads and traffic at Volkswagen Service increased by 25 percent. The campaign was created by DDB, Berlin, Germany.
Via Ads of the World
