‘Stunning’ is the word! Thoughts of human torture typically evoke strong sentiments and, at times, can even force a barf. In a glorious case of exception, Amnesty International has packaged ‘Waterboarding’, one of the most cruel forms of human torture, into an ode to luminosity of thought. A brief literature on ‘Waterboarding’ - water is forced into the mouth and inhalation passages of reclining prisoners to simulate the feeling of drowning. A significant proportion of the global population is subject to figuratively similar, if not worse, oppression. Occasionally, we come across ads that recreate the same feeling. Thankfully, Amnesty Internation manages to do the opposite. In fact, it elevates the resplendence in execution to a whole new level. Not all socially-relevant messages require a brooding theme, do they? This creative dares to explore other options and has come up trumps!

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