Western Riverside has launched this print advertisement campaign to create awareness regarding recycling product as it saves considerable amount of energy that can be used somewhere else. The campaign has been designed to convey people why recycling different products is crucial in present times. The advertisements are showing water bottle and can being transformed after recycling to produce different product and resulted in saving energy.

The presentation of the advertisements is quite simple and straight and leaves no ambiguity about the message it wants to convey. In addition to it, idea of the advertisement may not be regarded as great but it certainly illustrates the product benefit in an effective manner. The art direction of the campaign has also been remarkable. The text of the advertisement focuses on conveying how much energy it recycling process can save. The campaign was created by Chick Smith Trott, London, UK.

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