Errol Smith at Nanocasting has useful advice for would-be Commercial Podcasting champions:
1. Do not Podcast without a Plan.
2. Do not Podcast without Providing Unique Value.
3. Do not Podcast Like a Broadcaster. (That’s old world style
4. Do not underestimatethe (involved) Commitment level.
5. Do not think that Talent and Expertise Don’t Matter.
6. Do not be seduced by the Age of Amateurism
7. Do not believe that the Playing Field Is Level.
8. Do not rely Primarily on RSS to Build an Audience.
9. Do not believe that Format Doesn’t Matter
10. Do not Overestimate/Do not underestimate Podcasting
11. Do not spend the entire podcast talking about podcasting and all the neat technologies you are using to create your masterpiece.
Steve, how true. I can’t tell you how many podcasts I’ve heard that spend the first 15 minutes talking about the wonders of their podcasting software or whatever. Get to the point!
-Crespi
Do NOt forget to archive your podcasts and make them easily available!
- Crespi
Good Points Neil. Are you Dr. Neil Crespi, the Dentist in New York?
How long do you gents see podcasting lasting. I mean is it just another format for using mp3’s?
Yep, that’s me!
Hey, we’re bringing podcasts to our network and we’re betting they’re around to stay. It will be interesting to see what kind of audio search will happen soon... meaning actually searching through the words of the recording.
-Crespi
