Panasonic is trying to sell its vacuum cleaners through its new ambient advertising fun. To beat the competition, the brand needed to adopt a simple method, devoid of any technical jargon.

So, with the creative support of Saatchi & Saatchi, Indonesia, Panasonic created a 3-d image on an actual carpet. The carpets, which were rolled out at malls and food courts, showed a 3-d image of a dusty box of full of bugs. This effort really surprised the people.

CREDITS

Advertising Agency: Saatchi & Saatchi, Indonesia

Creative Director / Copywriter: Juhi Kalia

Art Director: Liliek Adelina

Illustrator: Jermy K. Hartono

Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M

Via: I believe in advertising497317