Sometimes we all ask for directions to strangers. Though there are a few crazy ones, who deliberately misguide us or shrug off, most of the people will usually help. But, this campaign advices us to fear these strangers and not to ask for directions. Why? Well, they are travel guides. They need you.

CREDITS

Advertising Agency: Scholz & Friends, Berlin, Germany

Creative Directors: Michael Winterhagen, Joerg Jahn

Art Director: Marc Ebenwaldner

Copywriter: Alexander Schierl

Graphic Artist: Walter Ziegler

Account Managers: Michael Jaeger, Michael Schulze, Sebastian Vetter495512