Cutting a long story short, ‘White Gold’ is the latest stroke of ingenuity from Goodby, Silverstein & Associates to promote the California Milk Association. The campaign takes you on a grandiose, visually brilliant trail of White Gold’s transformation from a haggard traveler to the epic rockstar. And, the magical wand is his ‘dairy guitar’, bestowed by a crazy angel. For first-timers, White Gold borders on the weird. For the rest, it is an ostentatious extension of ‘Get the Glass’, the earlier campaign. Experience the magnificence for yourself if you want to get a taste of the ‘Galactic’ and ‘Supernatural’ White Gold. Mommas, though, know what to do if their kids are acting funny over milk. White Gold truly rocks!

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