This is an intelligent print advertisement launched by World Health Organisation to promote its ‘drinking water project’. The project is being varied out to improve the drinking water situation in Asia and Africa. The advertisement is trying to underscore that fact that a child’s health is extremely reliant on both the quality and the availability of water and on how well this valuable resource is managed. The advertisement is showing three situations which is descriptive of real existing situation and the eventual solution.
The advertisement is showing three state of a glass, when glass is empty the child in it remain thin and pale as the water level goes up the figure of the child, naturally, appears to be improving and eventually in totally filled state the boy appears to be healthier. The advertisement was undertaken with a view to urge people to donate money for the cause. The text reads, ‘Having water to drink, he will improve’.
Via: 10 Ad
