Quite out of the box, this one. Maxim Magazine to celebrate its 100th issue has created a huge replica of Desperate Housewife star Eva Longoria exclusively for Google Earth. Yes, you heard it right, the 75 by 100 foot billboard featuring the bikini clad lass will not tower over a highway or multistoried building, rather it will be laying flat on the sea beach so that Eva Longoria’s image can be captured from satellite and posted on Google Earth.
Don’t know guys what aliens will make of the sexy image but surely by doing this true creative mesh up exercise both Maxim and Google Earth will instantly grab a lot of curiosity not only amongst their target audience but out of it also.
1. Maxim wanted an uncluttered virgin territory to go and did it with punch. Now others will follow and it will get loads of publicity, absolutely for free. Playboy listening?
2. Google Earth will able to shed off its dry ‘geographical information service’ image to a large extent.
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