What can be the purposes behind one advertising campaign? No, I am not talking about management and principles. Other than that, one reason we all know is creating custom ad for advertising festivals and competitions. Clients don’t mind paying for that, after all it makes their print souvenir and bar-be-queue evening more colorful. Probably I have just discovered another reason to create an ad for. For the sake of creating a world record.



BBDO has created world’s shortest radio ad spot for one of its clients, Guinness World Records.



Via [Adrants]22080