This is a yet another powerful print advertisement campaign by WWF drawing attention towards endangered animals. The advertisement is clearly showing how mankind’s ignorance pushing animals on the verge of extinction. Though the idea has already been used but this ad campaign is surely capable of penetrating into minds of people. The advertisement has brilliantly chosen the concept of eye chart to make a commanding presentation how endangered animals are being disappeared from our vision.

The ad campaign has used a tagline that says ‘Save endangered animals before they disappear in front of your eyes.’ However, there was no need of mentioning eyes in the copy. The ad has been credited to CC&E, Guangzhou, China.

Via Ads of the World43507