An ambient effort to lure male cross dressers into Xdress.com, which is an online boutique for them. This cross dressing ad initiative has been done by Spring, Vancouver.

To attract the group, adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols were made.

CREDITS

Advertising Agency: Spring, Vancouver, Canada

Creative Director: Rob Schlyecher

Art Director: Jeremy Grice

Designer: Jeremy Grice

Production: Stacey Barton

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