Selling a helmet is like selling a condom. It is difficult to impress customers with a particular brand because all the rival companies have the same claims. So, these kinds of commodities should be sold with a unique approach, often accompanied by a slice of humor. Here, nutcase is doing the same thing.
Earlier we have seen how diesel tried to sell its helmets through that bodyless, brave character with a lot of humorous perspective. Here, nutcase adopts a unique noticeable way to grab the attention of the prospective customers.
The print campaign, developed by Tillmanns, Ogilvy & Mather, projects two aspects- style and safety. The basic aim of wearing helmets is to protect your head, but we sincerely don’t want to hamper our style.
The copy reads- your style, your brain.
